Why you should join Lazada

Reach 60 million
Potential Buyers

Over 20,000
Active Sellers

Marketing & Data Analytics
Support to grow your business

3 Steps to Setup Your Store

Create a seller account.

Activate account

List products & start selling

Seller Success Stories

How Service Marketplace Works

Fine the services
you need.

Submit your info
to the service provider.

The service provider
will contact you.

Grow your business with Lazada


Lazada Seller Center is an online platform that allows sellers to manage and operate their e-Commerce shop.

Please refer to Lazada University or click this link for a complete guide on Lazada Seller Center.

First, you will have to select a category for your product. Next, you will be prompted to fill in various attributes for your product, including pictures. Detailed product attributes can help you secure buyers’ attention better. Upon completing this process, your product will be created and subjected to Quality Check (QC) for up to 48 hours.

There are currently three methods to upload products:

i. One-by-one Single Upload
ii. Mass Upload
iii. Standard Product Unit (SPU)

You will be required to fill in a list of mandatory attributes specific to your product category, design an informative product description and upload attractive pictures for your product. All information and training resources relating to content creation are available on Lazada University. Click here to find out more now.

Lazada University provides a suite of training programs targeted to enhance the proficiency of our sellers. Visit Lazada University today to find out how you can improve your performance!

You will receive an email notification via your Lazada-registered email when a new order is received. If you have the Seller Center mobile app, you will receive an app notification as well.

Once an order is received, you can fulfill your order by:

i. Printing the carrier manifest
ii. Picking the ordered item(s)
iii. Packing the item(s) according to Lazada packaging guidelines

You will be able to view your order summary in Lazada Seller Center’s home page under the Orders tab.

You will be given 24 hours, excluding Saturday, Sunday and Public Holidays, to respond to your order before your order is cancelled.

Order tracking is vital for good customer experience. Currently, our system can only track orders shipped by our approved 3PL. However, we do allow shipping of high valued items, bulky and items that require installation using your own fleet. To sign up for Seller’s own fleet, please fill in the SELLER OWN FLEET application form.

Individual shipment providers have different delivery attempts when delivering items to customer. Lazada Singapore uses services provided by LEX, Ninja Van, TQB and Courex.

i. For LEX: LEX do have 1 attempt of re-delivery. After which, they will pass your product to Ninja Van should the re-delivery attempt is once again unsuccessful. If there are special arrangements made, LEX will then attempt re-delivery more than once.
ii. For Ninja Van: When Ninja Van fails the first delivery attempt, it will leave a step-by-step re-scheduling information slip under the door and send an SMS to inform the customer for re-scheduling.
iii. For TQB: TA-Q-BIN will try to re-deliver your orders to the customer up to 7 times.
iv. For Courex: Customers can arrange with Courex for redelivery within 6 days or choose to pick up from their warehouse.

FBL is Lazada’s in house fulfillment service. Lazada takes care of the fulfilment of your orders from A to Z.

To enjoy our FBL services, you will need to:

i. Have an active Seller Center account
ii. Be live for more than a month
iii. Have at least one SKU that sold more than 10 units in the last month

If the SKUs is a bundle, items must be packed together

You need to bring along with the goods the following documents:

i. Printed copy of the Fulfilment Order (FO)
ii. Delivery Order (DO) (including FO number, seller name, SKU, Quantities, Lazada warehouse address

Lazada reserves the right to refuse any inbound of products if they are not packed in sealed containers.

Sellers are expected to enjoy a higher number of orders and revenue during Lazada’s promotional campaigns:

i. Campaign daily net order is 7x the average daily net orders
ii. Up to 5.5x the average daily sales
iii. Campaign visits are 5x vs. the average daily visits
iv. Highest revenues are achieved during campaigns

All active promotion campaigns can be found in Lazada Seller Center’s home page or under the Promotions tab.

After selecting the campaign which you want to join, simply submit the products to be listed in the promotion.

Your product will have to go through a Quality Check (QC) process, so submit your products early to have ample time to prepare for the campaign. Once all the submitted products are approved, simply wait for orders to come in during the campaign!

Sellers’ Term and Conditions can be found in the Agreement Policy sent to you via email after you have completed your registration.

Lazada takes product authenticity very seriously and seeks to protect rights of owners from copyright or trademark infringement. As such, sales of counterfeit and replica product is strictly prohibited in Lazada. In addition, should you wish to use images or videos from various sources, please seek permission from the rights owner or creator beforehand.

For more information on prohibited product, click here .

In Lazada, customers are given the option to return the product due to the following reasons:

i. Damaged or defective product
ii. Product not as advertised
iii. Wrong product or missing items
iv. Change of mind

Customers are given up to 14 calendar days upon receiving the product to fill up the Online Returns form and return the product.

For more information on Lazada’s return policy, please visit Lazada University or simply click here.

Your payment will be made via bank transfer to the bank details maintained in your Seller Center Account.

Lazada adopts a bi-weekly payout schedule.For example, for the period from 1st Feb – 14th Feb, the seller can expect to receive their payout by the 6th working day from statement cutoff date (22nd Feb).

Payment schedule will be within a range of days instead of an actual day, depending on the bank. Sellers can refer to their Account Statements in Lazada Seller Center to see if they are anticipating any payments.

For more assistance, you can contact our partner support team at +66 02 018 0200 or refer to submit your request here .